Facilitators help groups to identify and analyse important issues in their community. Short videos and messages are directed and filmed by the participants. This initiates a process of analysis and change that celebrates local knowledge and practice, whilst stimulating creativity within and beyond the community.
Thereafter community screenings and discussions create spaces for the objectives to be validated, questioned and challenged. This creates fertile grounds for radical shifts in opinion, attitude and behaviours.
Participatory Video’s emphasis is always on people and not on the technology and has subsequently become valued for its ability to deepen Qualitative Evaluation, Participatory Action Research and Community Dialogues.
For a deeper understanding of what PV is, see: www.insightshare.org